
Ståle Olsen
Chief Executive Officer (CEO)
Ståle leads the commercial and operational development of BlueWise, including customer relationships, business development and the transition from technology development to commercial operations.
About BlueWise
BlueWise develops artificial intelligence solutions that help aquaculture companies achieve better results from their existing technology.
We believe that some of the most important improvements in aquaculture will come not only from developing new equipment, but also from making better use of the technology already installed.
By combining artificial intelligence, operational data and industry experience, we develop solutions that improve equipment performance, reduce manual intervention and support more efficient fish farming.
Our first application
Our first commercial application focuses on optimizing existing laser-based sea lice control equipment.
By continuously analyzing operational information and optimizing how equipment is used, BlueWise aims to increase treatment opportunities and improve the overall efficiency of existing installations.
Better sea lice control, improved fish welfare and lower operating costs.
Looking ahead
BlueWise is built around the idea that artificial intelligence can make existing industrial technology more effective.
Our current focus is sea lice control, but our long-term ambition is broader. We see significant opportunities for AI-based monitoring, analysis, prediction and operational optimization in aquaculture.
One area we are particularly interested in is combining operational data with sea lice monitoring and predictive models to help fish farmers make better decisions about treatment and fish health.
Ownership
BlueWise is owned by Axcelero, a technology company with activities in Norway and Sri Lanka.
Through Axcelero, BlueWise has access to an international technology and development environment, combining Norwegian aquaculture and business experience with expertise in artificial intelligence, software engineering and data analytics.
This provides a foundation for continuous product development, technical support and commercial growth.
Our leadership

Chief Executive Officer (CEO)
Ståle leads the commercial and operational development of BlueWise, including customer relationships, business development and the transition from technology development to commercial operations.

Executive Chairman
Kjetil is actively involved in BlueWise's strategy, business development, partnerships and long-term commercial direction.

Chief Technology Officer (CTO)
Ashan leads the company's technology strategy, AI development and software engineering, including the development and continuous improvement of BlueWise's intelligent optimization solutions.
Our ambition
Our ambition is to help fish farmers achieve more from their existing technology while reducing operating costs, improving fish welfare and supporting more sustainable aquaculture.
Get in touch
Tell us about your sites and the equipment you use today. We will show you where AI-powered optimization could make a difference.